Pasi Paajanen
One person, two professional worlds, kept clearly apart on a single site.
Pasi Paajanen runs two distinct practices, and both had to live on one site without blurring into each other.
Pasi Paajanen is one person running two professional practices: photography and therapy. The vision was a single site that holds both, where each side reads as fully professional and carries its own clear identity. Neither could be reduced to a footnote of the other.
So we built two worlds in one site. Each side has its own colour set, its own type and its own brand, tied together into one coherent whole. Finding the mid-ground where both read clearly was a long, careful and genuinely creative process.
- 01Two practices, clearly separated
- 02Professional first, always
- 03A distinct world for each side
- 04One coherent site overall
✦What if one portfolio could hold two professional worlds at once, and still feel like one person?
Two worlds, one coherent whole.
Two worlds
Each practice gets its own palette and its own type system, so a visitor lands in the world they came for.
Professional throughout
Both sides read as fully professional, with language and craft that signal it from the first line.
One coherent whole
A shared structure ties the two worlds together, so the whole still feels like one person.
From the work to “let's talk.”
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screenshot · pasi/about.jpgNew work, new services, no developer.
A bespoke admin, built for this site
- Add and reorder gallery images yourself.
- Edit services and pricing as the offer evolves.
- Change every text on the site in minutes.
- Keep the work current without touching the design.
Everything but the layout is yours to change. The portfolio stays as polished as launch day, while you keep it fresh. No retainer, no waiting to publish new work.
Personal brand
A confident, discreet visual voice.
Portfolio site
Editorial, work-led, mobile-first.
Gallery & services CMS
Self-managed images and offers.
Enquiry flow
A simple, respectful first step.
[ Client testimonial: a line or two from Pasi about the site and managing it himself. ]