Female Founders Suomi
A community site for women founders, built to activate, not just to inform.
The vision was a place that feels professional and warm at once.
Female Founders Suomi calls itself Suomen inspiroivin naisyrittäjien yhteisö. It wanted the good feeling and the communal support that women founders give each other to come through, professional and full of ideas, with real care underneath. It runs for profit, but it carries the warmth of a non-profit: free events, stories and a blog all sit front and centre.
Our response let the bold brand colour do the heavy lifting. The design makes confident statements and brings founders' ideas into the light, so the page reads as ambitious and generous in the same breath.
- 01Feel supportive and professional at once
- 02Put founders' ideas in the light
- 03Give free events, stories and blog real room
- 04Turn visitors into attendees
✦What if the site's job wasn't to be read, but to get you into the room?
The brand colour carries the page, and the page asks you in.
Bold by design
The bold brand colour and statement type set the tone instantly. The page speaks with confidence and gives founders' ideas a stage.
Generosity up front
Free events, founder stories and the blog sit at the top of the page. The warmth of the community shows before anything is asked for.
Built to activate
Clear paths run from the stories to the events and to joining. A visitor always has a next step into the room.
From first impression to “I want in.”
screenshot · ffs/stories.jpg
screenshot · ffs/events.jpg
screenshot · ffs/partners.jpg
screenshot · ffs/hero.jpgA community that publishes weekly can't wait on a developer. So it doesn't.
A bespoke admin, built for this site
- Publish founder stories with images, in minutes.
- Add and update the event calendar yourselves.
- Manage partners and every word on the site.
- Swap photography for each new feature.
Everything but the layout is yours to change. The design stays locked and on-brand; the content keeps up with the community. Publishing the next story takes no retainer and no wait.
Brand & identity
Editorial visual system, type and colour.
Multi-page site
Stories, events, partnerships and more.
Story & event CMS
Self-managed publishing the team runs alone.
Mobile & SEO
Fast, responsive, findable.
[ Client testimonial: a line or two from the Female Founders Suomi team about the site and running it themselves. ]
Got a community, a brand or a product worth building?
Let's hear you out