← All work
Case 04 · Web · App · Product

Chaink

A disc-golf tool that just works, built for weekly players and wrapped in a brand that knows exactly who it's for. Disc Golf, Together.

Chaink app and website hero
ClientChaink
ScopeProduct · Web & app · Design system
Year2024
Livechaink.app
01 The why

The vision was simple. A disc-golf tool that just works.

Chaink set out to be easy to use, cheap, with no ads and no hidden costs. It's built for the hobbyists who play once or twice a week, not for the pros and not for the people who pick up a disc twice a summer. Its tagline says it all: Disc Golf, Together.

The bespoke response started with the app, then grew a whole brand around it. A naturalist palette drawn from the colours strong in the sport, a tongue-in-cheek tone that says the game is meant to be fun and social, usually played with friends and a couple of drinks. The marketing reads modern, professional and genuinely usable.

  • 01Easy, cheap, no ads, no hidden costs
  • 02Made for weekly hobbyists, not pros
  • 03Modern, professional, genuinely usable
  • 04App, data and brand as one project

✦What if the product, the data and the brand were one project, not three?

02 Brand in the design

A brand that knows exactly who it's for.

A

A naturalist palette

The colours come from the sport itself, the greens and earth tones that are strong out on the course. The look belongs outdoors.

B

A tongue-in-cheek tone

The game is meant to be fun and social, usually played with friends and a couple of drinks. The voice plays along.

C

Usability first

Clean, fast and obvious. Whatever the tone, the product has to just work the moment you open it.

03 How it plays

From the car park to the final hole.

01“Disc golf, together”The marketing site lands the idea in one line and one scroll, then gets out of the way.
02Launch a roundStart a new session, pull in your regular crew, or open a lobby new players scan to join.
03Your statsRounds, birdies, aces and distance walked: progress you actually want to check, framed to bring you back.
04Courses & historyEvery round saved and every course remembered, so the long game stays satisfying.
Chaink · app homescreenshot · chaink/app.jpg
The app: launch a round
Chaink · statsscreenshot · chaink/stats.jpg
Your stats: progress worth chasing
Chaink · open lobbyscreenshot · chaink/lobby.jpg
Open lobby: scan to play
Chaink · marketing sitescreenshot · chaink/site.jpg
The site: the one-scroll pitch
04 Built to grow

A product is never finished. So we built it to keep moving.

A design system & manageable content

  • A shared component library for site and app.
  • Manage marketing content and announcements yourself.
  • Add courses and update copy without a release.
  • New features slot into the system as it grows.

The design system keeps every screen on-brand as the product scales; manageable content means the marketing site moves at the speed of the roadmap. Less rework, faster shipping.

05 What we delivered

Product strategy

Shaping what to build, and why.

Marketing site

The one-scroll pitch for Chaink.

Companion app

Rounds, stats, crews and lobbies.

Design system

One language across site and app.

“

We came to Wihmo with a messy idea and left with a product that actually feels like Chaink. The app, the data and the brand were built as one thing, not three, and you feel it every time you open it.

Founder · Chaink

Got a product worth building properly?

Let's hear you out
← All work Visit chaink.app ↗ See pricing →